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December 24, 2007
Ad campaign for wireless inkjet printers proves successful
Throughout the holiday shopping season, Lexmark International has touted its lineup of wireless inkjet printers in a nationwide television ad campaign. The marketing builds off a Web campaign that started earlier this year with sites such as cutthecord.com and wifiguy.com. Company executives said customer response to the wireless lineup has been good. At a meeting with analysts in November,
From Ad campaign for wireless inkjet printers proves successful
Posted by Mel at December 24, 2007 08:39 AM
